Haunted House ice cream was produced in the UK by Lyons Maid. It first went on sale in July 1973 and cost 4p. A series of badges were also issued to promote the ice cream.
The ice cream itself was ghostly white, and a picture was printed on it in edible ink. There were eight pictures in total: Frankenstein’s Monster, a spook, a skeleton, a spider and web, some bats, a wicked witch and a creature. The pictures were shown in one of the following colours: pink, orange, red, green and blue. It was impossible to determine which picture was on the ice cream until the wrapper was opened…
Wikipedia | We are grateful to Badge Collector’s Circle for the main image